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Health starts here

Your path to peak performance & wellbeing

Why attend?

Find your next game changer

Thrive by WHX is South Africa's premier health and wellness experience. Find the latest sports gear, wellness solutions, and learn from top athletes to power up your health journey. Join us to perform better, recover faster, and live longer.

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Get hands-on with the latest in fitness and wellness
Test breakthrough gear, wearables, and recovery tools from over 300 exhibitors.
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Learn, train and push your limits
Join expert-led sessions on fitness recovery, nutrition, mindset, and AI in sport.
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Build your network
Connect with athletes, expert coaches, and global brands.
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Fuel your ambition
Grow your career, your community, or your business.
Thrive by WHX
Fueling the movement
  • 10,000
    Attendees
  • 4,000
    Square metres
  • 300+
    Exhibitors
  • 8
    Conferences

Ten product sectors

Solutions you can find at Thrive

Explore the products and innovations helping you move better, recover smarter, and live well.

Fitness/Sport Equipment & Accessories

Biohacking & Wearable Tech

Nutrition & Supplements

Recovery & Sports Medicine

Beauty & Self-Care

Outdoor & Adventure Sports

Women's Health

Performance Optimisation & Coaching

Holistic & Alternative Therapies (including CBD)

Mental Wellness & Mindfulness

SA's sports & wellness community

Who you'll meet at Thrive

Thrive is the beating heart of South Africa's sports and wellness community. One central hub to find new products, unique services, and connect with other fitness fanatics - all in one place.

Health experts

Bodybuilders

Influencers

Elite athletes

Nutrition experts

Equipment suppliers

Studio & gym owners

Schools & universities

Fitness enthusiasts

Join us in Cape Town

The Mother City is pure magic. From scenic V&A Waterfront and harbour to Green Point and Camps Bay, the roads are great for running and cycling - and the views are unforgettable.

 

There's more explore beyond the city too. Enjoy the beaches of Blouberg, the beautiful wine farms of Stellenbosch, or a hike up Table Mountain and Lion's Head.

WHX Thrive
Our partners
Supported by the trailblazers and game-changers of the sports world.
Title partners