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Together for a healthier world

Health starts here

2 - 4 September

Thrive by WHX

Bringing together fitness, wellness, longevity, and real-world health, Thrive is designed to support the way we live now. This is where science meets sport, and where better living begins.

 

Experience expert-led talks featuring Ricardo Mackenzie, Western Cape Minister of Cultural Affairs and Sport., high impact workouts, recovery zones, and immersive wellness experiences - all designed to inspire, energise, and empower you to thrive at every stage of life.

Thrive’s experts, athletes and innovators
From peak performance to breakthrough thinking, explore how our community of experts, elite athletes, and forward-thinking innovators are redefining wellness.
Bryan Habana
Bryan Habana
Former South African
Rugby Great
Akinola Maja
Akinola Maja
Chairman,
FIT Africa
Ant Middleton
Ant Middleton
Former UKSF British Adventurer & Author
Dricus Du Plessis
Dricus Du Plessis
UFC Middleweight Champion
Gisèle WERTHEIM AYMéS
Gisèle WERTHEIM AYMéS
CEO & Founder,
World of Longevity Magazine & Media
Dr Joshua Awesome
Dr Joshua Awesome
Executive Coach / Mental Health Advocate / NYT Best Selling Author
Juandre Kruger
Juandre Kruger
Former South African
Rugby Great
Dr Kamlen Pillay
Dr Kamlen Pillay
Founder & CEO InUversal Founder & CEO,
InUversal Group
Kevin Lerena
Kevin Lerena
South African Professional Boxer
Kevin Teixeira
Kevin Teixeira
CEO,
Warehouse Gym
Mandla Ntlanganiso
Mandla Ntlanganiso
COO,
South Africa Boxing Association
Matthew Stone
Matthew Stone
Founder, the Social Runners & Ambassador,
Puma South Africa
Mlondi Mashinini
Mlondi Mashinini
Managing Director,
HYROX South Africa
Mo Gawdat
Mo Gawdat
Author & Entrepreneur / Founder,
OneBillonHappy
Dr Phathokuhle Zondi
Dr Phathokuhle Zondi
Sports Medicine Physician,
PCZ Consulting (Pty) Ltd.
Rene Naylor,
Rene Naylor,
Former South African Springbok Physiotherapist
Dr Tara Swart Bieber
Dr Tara Swart Bieber
Neuroscientist, MD & Best selling Author,
Trustee for charity
Themba T. Gorimbo
Themba T. Gorimbo
UFC Current Fighter,
Zimbabwe

Big energy, real experiences, and expert insights

What's waiting for you at Thrive?

Thrive lands in Cape town for the very first time, bringing together a global community of passionate individuals, thought leaders, and innovators - all shaping the future of sport, wellness, and how we live well, longer.

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Build your network with the best
Connect with industry leaders, expert coaches, and global brands. Meet the minds shaping new approaches to health, and how we live well, longer.
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Get hands-on with the latest in fitness and wellness
Test breakthrough gear, wearables, and recovery tools. See it in action, try it for yourself, and discover what's making an impact today.
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Learn, train, and push your limits
Join expert-led sessions on fitness, recovery, nutrition, mindset, and AI in sport. Walk away with practical insights you can use every day.
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Fuel your ambition, elevate your impact
Grow your career, your community, or your business. discover fresh ideas, build connections, and take your goals to the next level.
Thrive by WHX
The numbers
  • 10,000
    Attendees
  • 4,000
    Square metres
  • 300+
    Exhibitors
  • 8
    Conferences

Sports

Sports Ministerial

Round table session

Ministers engage in high-level dialogue on key policy issues, share national strategies, and advance the global sports agenda.

 

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HYROX

Champions and community

Challenge your limits, embrace the energy, experience the evolution, together we rise.

Sponsorship
Thrive by WHX
Put your brand in spotlight
Explore our range of high-impact sponsorship opportunities to amplify your brand’s presence at Thrive.

Ten product sectors

What's on show at Thrive?

Explore the products and innovations helping you move better, recover smarter, and live well.

Fitness/Sport Equipment & Accessories

Biohacking & Wearable Tech

Nutrition & Supplements

Recovery & Sports Medicine

Beauty & Self-Care

Outdoor & Adventure Sports

Women's Health

Performance Optimisation & Coaching

Holistic & Alternative Therapies (including CBD)

Mental Wellness & Mindfulness

SA's sports & wellness community

Who you'll meet at Thrive

Thrive is the central hub for South Africa's booming health and wellness community. Looking for new products, unique services, or just want to find your tribe of fitness fanatics? This is the place to be.

Health experts

Bodybuilders

Influencers

Investors

Distributors

Retailers

Studio & gym owners

Schools & universities

Fitness enthusiasts

Thrive by WHX
Our partners
Supported by the trailblazers and game-changers of the sports world.
Title partners
Digital brochure
Event brochure
Need more details?
Everything you need to know about the latest sports and wellness event in Cape Town, South Africa.
Ready to Thrive
Exhibit at Thrive
Ready to Thrive?
Have a game-changing sports or wellness solution? Book your stand at Thrive by WHX today to reach new customers, partners, and opportunities for exponential growth.